Partners and their sustainable actions

BMW is a leader in the car industry and our title sponsor. You’ll find them on the Parking place under the Medal Plaza where car enthusiasts can test drive some of the top electric and hybrid plug-in cars. Sheer driving pleasure which has always made BMW stand out from the crowd – now with a considerable lower environmental impact. 

Famous for its road and off-road bicycles, Specialized will allow you to test its electric mountain bike range during the 2022 HERO. This alternative means of transport has seen its fan base increase over the years, allowing everyone to enjoy mountain paths with that extra little help of an electric engine. Cyclists can give the new e-mountain bikes a try. 

Go-to brand for cycling and mountain bike tyres, during the HERO, Vittoria will partner with esosport® and on Thursday, Friday, and Saturday (16, 17, 18 June) you can hand over your tyres and inner tubes which will then be recycled. They will be transformed into microgranules, a very resistant raw material used to make playground pavements and cycle paths.

The energy used in Selva di Val Gardena is sourced from certified, 100% green renewable energy sources, the result of South Tyrolean hydroelectric plants. Clean energy should be accessible to everyone right away: Alperia’s mission is to shape the present of people and ensure their everyday life is greener and that they become more aware of the environment. Every little step now will help shape the future and help give the next generations a greener life and planet they can be proud of to call home. 

Alperia produces double the energy required by South Tyrol. Its surplus is funnelled into the national grid.  In other words, South Tyrol provides green energy to all Italy. 

Pure goodness also means being sustainable – and Loacker has been working on this topic for quite some time. Its raw materials are processed based on rigorous criteria to ensure a low environmental impact, something which is checked at every step. Even packaging is included, some of which is made with paper to reduce plastic waste. At the HERO, everyone will get a chance to try their delicious, sustainable snacks!

Rudy Project is the go-to brand for cycling and mountain biking glasses and helmets. It will take part in the 2022 BMW HERO Südtirol Dolomites by shouwcasing the sustainable values we're promoting. The company, based in Treviso is working hard to meet its green objectives and has come up with an idea to prove it. Visitors of its stand in the HERO Village will receive a sustainable water bottle made with bioplastic produced by Elite sporting the Rudy Project logo. Better hurry up though - there are only 300 water bottles up for grabs!

Visitors of the 2022 HERO Bike Festival can now discover the world of e-motorbikes in a fun and sustainable way. Ride Cake will showcase its city and enduro models. A young Swedish brand with a clear goal: shift society towards net zero emissions by using its fast and agile e-motorbikes. Test drives available.

With over 30 years’ experience in natural medicine, NAMEDSPORT focuses on its production process’ environmental impact and contains and reduces the resulting emissions. The first step is that of carefully selecting its raw materials. During the 2022 BMW HERO Südtirol Dolomites, their stand will allow registered participants to leave empty sports gel and bar containers and packagings used during the race for safe disposal.