Partners and their sustainable actions

BMW is a leader in the car industry and our title sponsor. You’ll find them on the Parking place under the Medal Plaza where car enthusiasts can test drive some of the top electric and hybrid plug-in cars. Sheer driving pleasure which has always made BMW stand out from the crowd – now with a considerable lower environmental impact. 

Famous for its road and off-road bicycles, Specialized will allow you to test its electric mountain bike range during the 2024 HERO. This alternative means of transport has seen its fan base increase over the years, allowing everyone to enjoy mountain paths with that extra little help of an electric engine. Cyclists can give the new e-mountain bikes a try. 

Go-to brand for cycling and mountain bike tyres, during the HERO, Vittoria will partner with esosport® and on Thursday, Friday, and Saturday (13, 14, 15 June) you can hand over your tyres and inner tubes which will then be recycled. They will be transformed into microgranules, a very resistant raw material used to make playground pavements and cycle paths.

Pure goodness also means being sustainable – and Loacker has been working on this topic for quite some time. Its raw materials are processed based on rigorous criteria to ensure a low environmental impact, something which is checked at every step. Even packaging is included, some of which is made with paper to reduce plastic waste. At the HERO, the welcome packs of the HERO Marathon and HERO Kids will contain their delicious, sustainable snacks!

The 2024 Rudy Project aims to replant the forests in Arabba – part of the race route – which still suffer from the damage caused by the Vaia storm. For every article sold during the event (a helmet or glasses), the Project will plant a corresponding tree, i.e. 1 article = 1 tree. A small step with a great impact for the area.

With over 30 years’ experience in natural medicine, NAMEDSPORT focuses on its production process’ environmental impact and contains and reduces the resulting emissions. The first step is that of carefully selecting its raw materials. During the 2024 BMW HERO Südtirol Dolomites, their stand will allow registered participants to leave empty sports gel and bar containers and packagings used during the race for safe disposal. 

The HERO collection features a pair of sneakers embodying the true HERO style.
We partnered with WOMSH, an Italian company which uses innovative AppleSkin to make itsshoes: this faux leather is made using South Tyrolean apple waste discarded during processing.
The sneakers are made with a green material and with a local product and represent a concrete step towards promoting the circular economy. 
And they’re incredibly stylish, too! Their modern, fashionable look is paired into three different colours, all based on the HERO palette: red, black, and white.

You can purchase the sneakers at the Trenker’s Boutique or online at www.theHEROmall.com

For people wishing to travel by train to the Dolomites in line with a green lifestyle, we’re happy to provide a mountain bike courier service. Ship to Cycle will take care of collecting your bike from home and deliver it directly to your hotel in Val Gardena for the event. Registered participants will be entitled to a 10% discount on the transport service of their bike.