"For over ten years, the Dolomites have been the stage of the toughest mountain bike marathon in the world. This long-standing relationship has resulted in a strong bond between the event and nature – one which has motived the HERO Südtirol Dolomites to preserve this unique natural landscape. The HERO and the Dolomites, a UNESCO World Heritage Site."

We believe our duty is to protect this incredible, natural wealth so we can pass it on to the next generations. As good as it was when we “moved in”.

Hence, the creation of our sustainability programme, the HERO TO ZERO. Its overarching aim is to protect the Dolomites and meet the UN’s Sustainable Development Goals.

Starting from the 2022 HERO Südtirol Dolomites, we will focus on the impact we have on the environment, society, and governance (the famous ESG pillars) by implementing targeted activities on green transition, CO2 emission reduction and compensation schemes, fighting waste and social inequality.

We will implement daily changes, and the strategy will help us keep track of our ambitious goals. Our aim is to create a better and more sustainable future for everyone – be it in sports or their everyday life. An innovative project, developed on the back of the HERO’s leadership and runaway success in mountain biking, achieved from the very first edition.